PlayOJO Casino launches responsible gambling campaign in Sweden

PlayOJO Casino has switched on a massive new TV, radio and digital advertising campaign in Sweden with a focus on responsible gambling. The casino operator will run a Swedish version of its feel good "Thumbs Up" campaign which is currently being broadcast across major TV, radio and digital channels in the UK.

The key message is about gambling responsibly and how PlayOJO Casino gives players in Sweden the tools and support they need to stay in control of their play.

The advert will be broadcast across the biggest tv channels including TV3, TV6, Kanal 5, but not between the hours of 4pm and 9pm to mitigate the risk of underage players seeing the commercial. This is in line with PlayOJO Casino's decision earlier in the year to stop advertising to players in Sweden between these hours, as part of its stance on responsible gambling. The campaign will also feature on national radio stations and online from September.

Peter Bennett, Head of Brand Marketing at PlayOJO Casino, said: "PlayOJO Casino is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden.

"The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly.

"As per our earlier decision to only advertise on TV in post peak periods, our latest campaign will not be broadcast between 4pm and 9pm each day making PlayOJO Casino the only online casino in Sweden to focus on Responsible Gambling in all its advertising and stop advertising on TV before 9pm.

"We believe our Thumbs Up campaign will help further establish PlayOJO Casino as a leading online casino destination in Sweden and the only truly fair place to play."